Why Distance learning degrees in Rural Management?
Distance learning degrees in Rural management. ‘Consumer is king’, is a correct saying because if the consumer is satisfied, creates brand loyalty and that consumer will be brand loyal for the product and the company. This is the view of marketing. Big brands of the market have entered into the rural market. To enter into rural market it is necessary to know the need, demand and attitude of the rural customer. A rural customer if satisfied to a product becomes brand loyal and permanent customer of the product. There are various concepts about rural marketing selling of rural products in rural and urban areas, then years after it is related to agricultural products being sold to urban areas. Maximum population lives in villages. The actual picture of India is where large population lives in villages. Here the income generation is seasonal by nature. In India there are many cultures and crop production is based on geography and season.
It is an era of Liberalization and Globalization. Purchasing power of people has been changed due to change in Lifestyle. India needs rural mangers more as more number of people lives in villages and town. It is also necessary to build managers from villagers for growth and development of nation. More the number of rural managers in the country the better will be the change and growth in the Country. These managers serve the rural areas for development and growth. Rural market has many shops and distribution channel is quiet effective which increases the sale of product in rural market, finally result in more profit. Therefore companies started making products on the aspect of the rural market. The products are available in smaller sizes and according to the demand.
Distance MBA helps to create professional rural mangers. Main aim of program is to create efficient managers both for national and international market. The aspirants who are unable to study in regular mode opt for Distance learning degrees. They are able to take the experience of rural areas and their growth with Distance learning degrees.
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